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Basic values established by founder Robert S. Crane Sr. endure to this day, guiding our day-to-day relationships with customers, suppliers, and associates.
Like many companies, we have a formal mission statement. But behind it is a very simple philosophy: to continually exceed every customer expectation. To do this, we live by several important core values. This is what Crane stands for.
Help partners generate sales and build business. Thatís why we do what we do.

Strive to be the best place our associates have ever worked.

Provide leadership in being stewards to our community.
Identify unmet needs, then research, design, and produce new or improved products, processes, and strategies that create new value for our customers.

Listen to our customers, and seek out unmet need, to deliver products the market really wants.

Uphold the Crane legacy of integrity, technical expertise, and investment in this industry.
Do everything possible to satisfy our customers, and earn their trust with every sale. Itís the key to strong relationships.

Treat our customers and fellow associates with respect and dignity, and ensure that communications are honest and open, up, down, and across our businesses.

Encourage teamwork and a sense of family within the workplace, and share the companyís success through profit sharing.